Digital media and content leader with 12+ years of experience across professional sports, entertainment, social media, and storytelling. Proven track record leading award-winning content, audience growth, player/talent marketing, and cross-platform digital strategy for major sports organizations including the Seattle Mariners and New York Mets. Experienced managing high-profile talent relationships, branded campaigns, and audience engagement initiatives across emerging and established platforms.

HIGHLIGHTS

2x Emmy Award Winner
Senior Director leading team of 10
1.4B social impressions, 57.3M social engagements in 2025
Six-figure player sponsorship deals
Featured by Sports Business Journal, Seattle Times, GeekWire & Marketing Brew

FEATURED WORK

Mariners Digital Shorts

Launched the Mariners Digital Shorts, reviving iconic franchise ads as a social-first original content series that has grown from 8.7M to 15.8M impressions, generated revenue, and expanded to regional TV broadcast.

Emmy Award-Winning Documentary

Led development and production of “Kyle Lewis: Writing My Own Story,” an Emmy Award-winning documentary chronicling Kyle’s journey through adversity to become AL Rookie of the Year

First-Ever MLB All-Star Logo Drop

Served on the club’s 2023 All-Star Game leadership team, co-creating MLB’s first-ever All-Star logo reveal campaign, which generated more than 8.5 million impressions and led to a sell-out of the game.

Emmy Award-Winning Dear Ichiro Campaign

Dear Ichiro is a fan-driven tribute celebrating Ichiro’s Hall of Fame induction and number retirement, built entirely from letters, voicemails, photos and videos submitted by fans from around the world.

Mariners TV Launch

Spearheaded integrated marketing strategy for the launch of Mariners TV in partnership with MLB, surpassing 115K subscribers in year one.

VIEW ALL WORK

MEDIA & SPEAKING

Sports Business Journal

The Seattle Times

Marketing Brew

GeekWire