TALENT & BRAND PARTNERSHIPS

At the Mariners, I built and lead the club's player marketing program while also overseeing player relations and celebrity and influencer partnerships. The work goes beyond traditional sponsorship: from negotiating six-figure player deals to integrating partners naturally into content, the goal is always to create authentic connections between athletes, artists, brands, and the audiences that follow them.

BRYAN WOO X LEXUS

Identified and brokered a six-figure partnership between Bryan Woo and Lexus — a Seattle Mariners partner — securing the pitcher a vehicle for the season in exchange for appearances and branded social content. The deal created value for the player, the brand, and the club, integrating Bryan into Mariners content while deepening the team's existing partnership with Lexus.

ENHYPEN X MARINERS

When K-Pop group ENHYPEN visited T-Mobile Park to throw out the first pitch, we turned a celebrity appearance into a full partnership. Working directly with the band, we developed a co-branded Mariners x ENHYPEN t-shirt, promoted their appearance across owned channels, and created a themed ticket special that sold out in two weeks, generating over $50K in ticket revenue. The campaign drove 15M+ engagements and 76M+ impressions, making it some of the most engaged content in Mariners history and a demonstration of how sports and music culture can authentically intersect.

ZACH TOP X MARINERS

Zach Top's connection to the Mariners started with a cold outreach — recognizing the country artist's Washington roots as a natural fit for the club. What followed was a first pitch, a clubhouse tour, and the beginning of an ongoing relationship cultivated over time. In 2026, Top is set to perform at the Mariners' Summer Soiree charity event — a testament to how proactively building authentic artist relationships creates opportunities that go beyond a single activation.

SPONSOR CONTENT INTEGRATION

Sponsor integration works best when it doesn't feel like an ad. These partnerships were built around player access and authentic storytelling — putting athletes in real situations with real brands rather than scripted promotions. From JP Crawford and Ty France working a shift at Starbucks to Julio Rodríguez surprising a young fan with a Nintendo Switch 2, to a day-in-the-life with Bryan Woo and Lexus, each activation created content that fans actually wanted to watch.